As healthcare costs continue to rise and health outcomes lack improvement, consumers are growing increasingly frustrated, confused, and overwhelmed.
In fact, 9 out of every 10 individuals are considered healthcare illiterate, which is not surprising given the complexity of the healthcare system in addition to language barriers- not only due to medical jargon but also for the 25 million+ individuals who are limited English proficient. In no other industry is communication as important but as difficult as it is in the health care system.
Every other industry has defined their business model around the consumer. This has not been the case in health care. Health care has evolved to lack the infrastructure needed to understand their consumers and their true needs, wishes, and desires.
This is all changing as health care moves from a fee-for-service reimbursement structure that incentives volume to a value-based care reimbursement structure including two-sided risk Accountable Care Organizations (ACOs), bundled payments, and capitation. The future payment system will require an overhaul of healthcare delivery as we know it.
In value-based care, the goal is improved outcomes at reduced systemic costs. And there is no way a health system can achieve success in the future of value-based payments without better empowering and engaging the most important component of the equation, the consumer.
“We are shifting to a model of payment where outcomes, quality, utilization, and cost matter more and more. In that market, how our customers behave and what they choose to do is going to be reflected in healthcare outcomes, and will matter to the viability of healthcare organizations far more than it has in the past. Patients will also increasingly act like consumers and will be voting with their wallets and their feet.”-Dr. Zeev Neuwirth, Author of Reframing Health Care
We can no longer engage consumers by handing them pieces of paper filled with medical jargon and hoping that Google will communicate on behalf of the provider for anything that was misunderstood.
Consumers will need clear, concise, targeted, and curated information and tools that tell them exactly what they need to know. And this information will both improve the consumer’s experience with the healthcare system but will also drive appropriate consumer behavior. In doing so, this will allow your organization to not only survive the future of at-risk payments but to thrive in them.
The future of health care is video.
Individuals want information conveyed in a clear, concise, and entertaining manner. Gone are the days of reading packets of paper.
Here at Health Care Transformation, we are combining our expertise to develop, create, and produce curated video content and tools that help you achieve consumer-centric care. This curated content will improve the patient experience and build a positive relationship with your brand.
Our content ranges from:
- What to Expect as First-Time Patients
- What to Do When You Experience an Urgent Health Issue
- How to Navigate Health Insurance
- Planning Your Pregnancy Journey
- Navigating a Hospitalization
- Medical Decision-Making For Your Loved Ones
- And MORE!
In addition to our content library, we love working with our partners to create custom content to achieve their specific goals. Regardless of whether we license or custom-create the content, we provide top support every step of the way as we partner to ensure success in rolling out the content at your organization and create a positive ROI.
How is our content + partnership consulting so impactful?
- Removes the burden of developing standardized patient education materials
- Available in multiple languages
- High-quality Los Angeles video production
- A/B testing of all content + communications
- Communication + marketing strategy
- Analytics partnership to determine impact and ROI
To quote leading healthcare expert Dr. Zeev Neuwirth, host of Creating a New Health Care podcast and author of Reframing Health Care, one more time:
“Our collective job is to educate, influence, and engage patients so that they have the best chance of becoming active participants in their own care…It is our job to make engaging in health care appealing, even enticing and entertaining, so that healthcare customers want and choose to participate. It is our job to make it easier, more convenient, and more dignified.”-DR. ZEEV NEUWIRTH, AUTHOR OF REFRAMING HEALTH CARE